With all the new developments in technology in today’s day and age, there are many ways to utilize these new enhancements and increase your business. How can email marketing increase your business? First of all, email marketing is the process of marketing a commercial message to a large group of people through the means of email. Typical marketing includes sending ads, requesting business, or soliciting sales with the hopes of building trust, loyalty or brand awareness to consumers. Transactional emails are are typically triggered based on a consumer’s action with a given company. A transactional email may be a purchase order or receipt. Direct emails are solely to communicate a promotional message to a consumer.
That is all great and dandy but how can email marketing increase your business you are asking? Well, there are a few advantages to a company using email marketing. For instance, an exact return on investment can be tracked. It is the second most effective marketing tactic researchers have concluded. Another advantage is that advertisers can get in contact with a lot of email subscribers who have opted in to receive information on topics that might be of interest to them. This allows companies to send additional information to consumers in addition to what brought them to your business in the first place. A third advantage to email marketing is that almost half of Americans who are internet users check or send email typically daily. This allows business to get in touch with consumers very regularly to promote their services and products. It has been noted that the most effective time to send email marketing blasts are from the hours of 1:00-5:00am. Email marketing is a quick and inexpensive way to get your business out there among the public eye.
What is another way to utilize the internet for marketing your business? I’m sure you can see the value in having a company or business website. But how do you know how to design a website? Fear not, Earthlink is a great web hosting service that teaches you how to build your own website and make it look appealing to customers as well as professional. They give you three options if you want to build the website yourself using their templates. You can either have a basic website if you are a small business that might be just starting out, you can have a more comprehensive website if you are trying to grow your already existing business, or you can opt for the best package they have which allows you to have an online store which also includes mobile website tools. If you aren’t too sure about your ability to create a website even though you are using a template, this company also gives you the option of hiring their pros to build and maintain a website for your business. As you can assume this option is more expensive however, you can get a professionally designed and branded website and help for experiencing more online traffic. Whatever your choice they are here to help. So take your business to the next level and utilize great marketing tools such as email marketing and a great website.