Tired of seeing your website struggle in the Google rankings? With local search marketing proving to be one of the most important Internet marketing strategies, it is vital that you focus on improving your Google page. There are some things you can do to effectively improve your organic local search results, here are some you need to incorporate right away.
Have you taken the time to properly optimize your website? If you do not have a website that is friendly to the crawlers, and the customers, it will fail. You need to make sure you are using the right keywords, and incorporating them with your state, city, and local information. This is one of the best things you can do to improve your local visibility. Some basic things you need to include within your website include:
- Include your business address on the website at least two times.
- Place an “H1” header near the top of your website which includes the business name, address, and keywords.
- Abbreviate the business state in one of the addresses on your website.
List Your Business
Check out all of the various websites where you can list your business information. While most people know about Google Business, you also have other sites to establish accounts with. Do not forget about Superpages, Yahoo, Bing, and Yelp as they will all appear in the Google ranking and can help improve local visibility. Review your listing in each of the directories, and make sure the information is correctly filled out. Complete the profile in Google to improve your ranking. Google gives priority to businesses with a complete listing. This will include information about the business description, keywords, store hours, and pictures or videos. Add photos that accurately represent the business. Include your listing on the Google Maps page so customers can easily find your business listing.
One of the best ways to improve your Google ranking for local search is by asking customer reviews. Different customer reviews will show Google that people are satisfied, or not satisfied with the business. Most customers will use some of the same keywords you are already targeting. These keywords are quite beneficial to the business listing. The reviews must be unique, original, and added sporadically. If you add too many reviews in a short period of time, it can hurt your Google ranking.
A great strategy is to start using local links. Look for the local web directories, and city pages that can improve your website. Most cities are happy to include links to local businesses. You need to look for other community pages where you can acquire some quality links for your businesses visibility.
Ask for Help
Since local search can be challenging for many businesses, ask for help from the right company. OrangeSoda Local Search Engine Optimization techniques have proven successful for a number of businesses, and can easily help your business grow in the right way.